Mumbai, India
Apple’s sales in India have jumped up considerably over the last year, a move aided by the iPhone maker’s moves to encourage consumer demand in the market.
India is an important developing market for many companies, including Apple. With so many potential customers available, Apple has been keen to secure more sales and has seemingly managed to do so.
According to an unnamed source speaking to Bloomberg, Apple’s revenue in India increase in the 12 months through to March by 33%. The sales have, therefore, gone from $6 billion in revenue to $8 billion within the timeframe.
The iPhone reportedly made up more than half of the sales during the period.
The increase is considerable for Apple since it is in a region that is largely dominated by cheap Android devices. Of the approximately 690 smartphones in the country, iPhones make up just 3.5%.
Apple has been improving its footing in India in multiple ways. Its two Apple Store outlets have seen considerable sales since opening, outpacing some other retailers of its products.
The company has also continued to increase its manufacturing efforts in India as it spreads its work away from a China-centric approach. With 14% of all iPhones made in India as of April, Apple has been looking to produce more components in the country, such as camera modules, to keep up production.
Local manufacturing may have a broader benefit to Apple overall, but it may also help increase sales within the country.
While revenue in India is up, it’s a far cry from the sales Apple generates from another major populous territory. In China, a region Apple is having trouble with, Apple generated over $68 billion over the last four quarters, over eight times India’s $8 billion figure.
India’s revenue may not be as large as China’s, but the report’s bump in sales shows that Apple’s business in India has a lot of potential.
