YouTuber makes fake Apple event video for new Macs

Jon Prosser as a Tim Cook-like figure in a parody Apple Event video -- image source: Frontpage Tech Apple isn't going to have a launch video for its forthcoming Mac announcements, so YouTuber Jon Prosser has made one anyway. It's chiefly a way to predict what Apple's announcements will include, but it's also quite lovingly…

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Dropbox Review: Not as good as it used to be

At a glanceExpert's Rating Pros Easy to use PDF and signature functionality Cons Disappointing free tier Paper app isn’t as good as rivals Our Verdict The app that kickstarted the cloud storage arms race, Dropbox has fallen from grace as others have usurped it. Price When Reviewed This value will show the geolocated pricing text…

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Apple CEO Tim Cook was business-focused at an early age

Tim Cook - Image credit: Apple Apple CEO Tim Cook was entrepreneurial from an early age, using money from a paper route to save toward his college education. As the head of a major tech company, Tim Cook has a lot of experience dealing with business decisions and with money. In an interview discussing his…

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Revealed: The true cost of the iPhone 16

The U.S. investment bank TD Cowen has published a report (via AppleInsider) breaking down the individual parts of the iPhone 16 handsets and analyzing their respective costs. This bill of materials, or BOM, reveals the device’s pure manufacturing costs. (There are obviously other expenses, from R&D to marketing and shipping. But this is how much…

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Apple confirms ‘an exciting week’ of Mac news starting Monday

We’ve been wondering if Apple will hold a traditional event for its upcoming Mac announcements or release products directly to the web, perhaps over the course of several days. A post from Greg Joswiak, Apple’s Senior VP of Worldwide Marketing, seems to confirm the latter and strongly hints at what will be announced. He says…

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Craig Federighi says Siri won’t become sentient, but it’ll get better

Apple Intelligence launches with iOS 18.1. Image credit: Apple Apple head of software Craig Federighi was asked about Siri and Apple Intelligence, and while he couldn't discuss the future, he was sure Siri was never going to become some kind of sentient pal. Apple Intelligence will launch alongside iOS 18.1, iPadOS 18.1, and macOS Sequoia…

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Whoa! The M2 MacBook Air dropped under $700 for the first time

We know Black Friday is still weeks away, but this M2 MacBook Air deal looks like it might have been pushed early. Why? Because we’ve never seen this laptop down to $700 before. Yes, you read that right. The M2 MacBook Air is down to $699.99 at Amazon, its best price yet, and a solid…

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