Apple may have considered resuming advertising on X in recent weeks

The X logo that replaced the Twitter blue bird A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads on X, but recent controversial acts by Elon Musk may affect its decision. It seems in the run-up to inauguration day, Apple may have at least…

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Apple TV+ subscribers get weekly free ‘Sunday Night Soccer’ MLS games in 2025

Apple on Wednesday announced that MLS Season Pass signups for the upcoming 2025 season are now open. With MLS Season Pass, subscribers can watch every Major League Soccer match with no blackouts, and get access to in-depth coverage and analysis, expansive programming, exclusive content, and more. A subscription also includes the Leagues Cup tournament matches,…

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Apple has more than 2.35 billion active devices, up 150 million YoY

Apple's iPhone 16 lineup likely helped with the install base growth It has been a year since Apple provided insight on its total install base, but on the earnings call Thursday, CEO Tim Cook shared that it is 2.35 billion devices. The first-quarter earnings call revealed a lot of small details about Apple's business. One…

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Windows 11 PCs will soon recognize iPhones in the Start menu

Since last year, Android users with Windows 11 computers have been able to preview a new feature that lets them see their phone directly next to the Start menu, where they can easily access texts, calls, and send files. You could sort of do these things with iPhones as well, but not from the Start…

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Apple Intelligence is making iPhones smarter & driving sales

Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn't. In a recent chat with CNBC ahead of the company's earnings call, Apple CEO Tim Cook explained that regions where the…

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Apple’s Q1 2025 financials welcome in new CFO Kevan Parekh

Apple CEO Tim Cook [left], CFO Kevan Parekh [right] Apple has reported its financial results for the first quarter of 2025, with the holiday sales boosting revenue to a record $124.3 billion in the first results call with new CFO Kevan Parekh. The first quarter of Apple's fiscal year is typically the biggest across all…

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Lost your wallet again? Track it down like an AirTag with this card-sized tracker

Apple AirTags solved the problem of your lost keys, but what about your lost wallet? With this SmartCard, you can track your wallet as easily as your Apple devices — just slide the card in and open the Find My app to pinpoint its location instantly. Right now, you can grab a 3-pack of SmartCards…

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