Inside Apple’s effort to integrate hearing health into AirPods Pro 2

AirPods Pro Earbuds In Hand Apple aims to make hearing health more accessible with AirPods Pro 2, introducing a tool for protecting, testing, and enhancing hearing. The company reveals the development process behind these features. The company is taking a significant leap in personal health tech with the launch of its comprehensive hearing health solution,…

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New Apple Intelligence ads show off memory movies and Writing Tools

Apple Intelligence Writing Tools Apple Intelligence launched Monday with iOS 18.1, and Apple has released two new ads to showcase some features with a touch of humor. Apple's new iPhone 16 ads highlight its Apple Intelligence capabilities, including memory movie creation and writing tools. The ads showcase practical applications of these features and continue Apple's…

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The things you may have missed from Monday’s M4 iMac announcement

The iMac has received Apple's M4 chip. The 24-inch iMac has been upgraded with the M4, but more than a simple chip update was revealed on Monday. Here's what you might have missed. Apple revealed a straightforward spec upgrade to the 24-inch iMac, which has received the M4 chip previously used only in the iPad…

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Amazon leaks redesigned Mac mini with M4 Pro

The new Mac mini will resemble a miniature Mac Studio An Amazon listing for the 24-inch iMac contained a now-removed comparison chart that included Apple's unannounced smaller Mac mini with M4 and M4 Pro. Apple's week of announcements does a great job keeping its new products in the news cycle for longer, but the strategy…

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The truth behind Apple’s most unpopular decisions: It’s not about you

Twelve years ago, my former Macworld colleague Lex Friedman and I were at an Apple-focused conference where we presented a talk called “Apple is Huge Now (And That Sucks For You).” The long and short of it was that the Apple of 2012 was not the same Apple of the 1980s, 1990s, or even the…

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The M4 MacBook Pro gets a great camera at last, Thunderbolt 5, more RAM

Apple on Wednesday completed its trifecta of M4 Mac releases by unveiling the new M4 MacBook Pro. The announcement comes after Apple revealed the newly designed Mac mini on Tuesday and the updated iMac on Monday. While the complete MacBook Pro lineup gets M4 updates across the board, the base M4 model undergoes some drastic…

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