Exterior of what is claimed to be a forthcoming Apple Store in Detroit (Source: Detroit Free Press) Repeated rumors of Apple opening a store in downtown Detroit have taken on new life as construction begins on a prestigious but as yet unnamed retail site. Detroit is already home to one of Apple's Developer Academy programs,…
Apple, as a company, has always extolled the value of putting the “personal” in “personal computer.” From its earliest days pushing back at the monolith of IBM and beige boxes that all looked like one another, to its more recent extremely personal devices like the iPhone, Apple Watch, and AirPods. But that ethos of “personal”…
Last month I stepped into the breach to bravely defend a trillion-dollar corporation from social-media criticism: I felt that viewers of Apple’s new “Crush” iPad ad were being hypersensitive and overly literal in ascribing to it motives of contempt for creatives. But no good deed goes unpunished. First, Apple inconsiderately apologized for the ad that…
It happens every year. Apple announces a new version of iOS with a bunch of really big new features, and then September rolls around, you install the new version, and it’s not the big things you love. Instead, there’s some tiny little quality-of-life improvement that just makes your day-to-day iPhone use so much better. Over…
Over the past few years, Apple has overhauled its entire product range, including transitioning the Mac from Intel to its own processors, introducing the tough Apple Watch Ultra, adding a new Plus model to the iPhone lineup, and revealing a brand-new product category (the yet-to-launch Vision Pro). In this article, we take a look at…
Wondering what the name of the latest macOS version is? Want to know what the next version of macOS will be called? Curious about the versions of Mac OS X that came before? Here we’ll fill you in on the names of the different versions of the Mac operating system in order: from the newest…
Apple unveiled iOS 18 at WWDC on June 10, and it’s coming to all our iPhones later this year (typically in September). But you don’t have to wait to try it now if you don’t mind some bugs. Apple always runs an iOS beta-testing program throughout the summer in order to produce a more polished…
An Apple Watch Find My alert like this one led Garcia to her stolen luggage A woman in Fort Lauderdale believed her Spirit Airlines luggage was lost forever, until her Apple Watch notified her that the MacBook Pro in it was now in a nearby house. Usually it's an AirTag that alerts travellers to lost…
Apple's 2024 iPhone could feature an AI-improved Siri Apple has reportedly agreed a deal with OpenAI that means it will integrate ChatGPT into iOS, in what's claimed to be a temporary arrangement until Apple's own Siri can be improved. Backing up previous reports that Apple and OpenAI's Sam Altman have entered into a deal, Bloomberg…