In a recent interview, Tim Cook himself acknowledged that Vision Pro’s hefty price tag is a barrier to widespread adoption of the product. “At $3,500,” he admitted to The Wall Street Journal, “it’s not a mass-market product. Right now, it’s an early-adopter product.” You might think, then, that getting down the price would be a…
Every year, complaints come from the usual suspects demanding to know when Apple will innovate, and specifically when it will launch a new, even more popular form factor than iPhone. Does "innovation" require iPhone to fail as a product? Based on criticism, it might seem that for Apple to "innovate," it must get rid of…
Apple Vision Pro on display at Apple Park. Image credit: Apple Apple Vision Pro may get an M5 upgrade in 2025, but the expected lower-price headset has been delayed, and may offload processing to the iPhone to cut costs. Ming-Chi Kuo says that production of an all-new version of the Apple Vision Pro has been…
iOS 18.2 will focus on graphics tools that leverage Apple Intelligence. A new report suggests that the actual launch date for iOS 18.2 will be the first week of December, featuring new graphics tools including Image Playground and Genmoji. The Bloomberg report backs up some previous claims of an early December launch. Expected in the…
The 2023 MacBook Pro was the first to offer a Space Black option. Apple will update the current MacBook Pro again in 2025, but those waiting for a significant redesign may have to wait a little longer. The company often tweaks the hardware of its MacBook Pro lineup from year to year. Major redesigns are…
While the fourth quarter was good for Apple, analysts only care about the holiday quarter's massive revenue. A period that will be heavily influenced by the rollout of Apple Intelligence. On Halloween night, Apple offered a treat to investors in the form of its financial results. Its fourth-quarter figures for 2024 hit a lot of…
Apple's new USB-C peripherals Apple finally updates its Mac peripheral lineup, but it may not wholly be the update everyone hoped for. We picked up the new Magic Mouse, Magic Trackpad, and Magic Keyboard to see what all changed. We've always been fans of Apple's peripherals. They have a lot of nice benefits being made…
The display on an iPhone render The iPhone 17 and the iPhone 17 Slim are anticipated once again to get ProMotion support, as rumors about the high refresh rate feature continue to roll in. ProMotion has been a Pro-level feature for the iPhone for quite some time, with rumors occasionally claiming it will be on…
Buffett meets with Apple CEO Tim Cook. Image credit: Apple Financial firm Berkshire Hathway has spent a year reducing its shares of AAPL stock, which once took up half of chairman Warren Buffett's entire portfolio. For the fiscal third quarter 2024, which ended on September 30, Buffett still held $69.9 billion in AAPL, or around…