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iPhone 16 Pro Max demand high as availability moderates

Availability of the iPhone 16 range is gradually improving five weeks post-launch, with the iPhone 16 Pro Max’s slower than expected change indicating there’s more demand for the premium option.

The fifth week of the J.P. Morgan Apple Product Availability Tracker has observed minor changes from the fourth week across all monitored regions:

  • iPhone 16 moved from 4 days in week 4 to 3 days in week 5,
  • iPhone 16 Plus shifted from 6 days to 3 days,
  • iPhone 16 Pro reduced from 22 days to 21 days,
  • iPhone 16 Pro Max maintained at 29 days.

J.P. Morgan says the iPhone 16 Pro Max staying at 29 days demonstrates a recovery in demand momentum for the iPhone 16 Pro models.

Indeed, the Pro Max’s moderation is much lower than typical for the model versus previous years. The analysts now feel that signs of initial weakness for the model was “an abberation.”

Overall, the lead times for the iPhone 16 products are largely in line with the iPhone 15 series for the base and Pro models. The Plus and Pro Max are tracking slightly lower for the Plus and Pro Max by contrast.

For reference, the fifth week for the iPhone 15 launches had dates of 3, 15, 22, and 33 days, relative to each model.

Bar chart displaying sales data for different dates of four phone models: 16, 16 Plus, 16 Pro, and 16 Pro Max. Sales are highest for 16 Pro Max.

Global iPhone availability by model [JPM]

In the U.S. specifically, the lead times for the iPhone 16 and Plus were four days each, versus four days and seven days in the fourth week. The Pro and Pro Max lead times of 21 days and 28 days are unchanged.

Tracking of in-store pick-ups indicated that most variants of most models were available, while the iPhone 16 Pro Max was much harder to get.

In China, the lead times reduced across the board, with the iPhone 16 and Plus going from 5 days each in week four down to one day each in the fifth week. The Pro moved from 23 days down to 20, while the Pro Max went from 30 days to 26 days.

In-store availability in China was broadly in line with the United States.

European availability saw the iPhone 16 and 16 Plus drop from 4 days and 7 days in Germany for week four to three days each. In the UK, the pair were previously tracked at five days each, but the Plus model has moved to 4 days while the base model stayed at five days.

The Pro and Pro Max saw increases from the 21 days and 29 days tracked in week 4 in Germany to 22 days and 31 days respectively. In the UK, the Pro’s 22 days and Pro Max’s 29 days lead times in week 4 are maintained for week 5.

You can get most iPhone 16 variants in-store in Germany. However, in the UK, you could get some versions of the iPhone 16 and iPhone 16 Plus in-store, but Pro and Pro Max models were unavailable for pick-up.

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