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Samsung unveiled Galaxy S25 today, with preorder deals taking aim at iPhone users

Samsung S25 preorder deals are live – Image credit: Samsung

New Samsung Galaxy S25 devices are up for preorder, as Samsung unveils discounts to compete with iPhone 16 incentives.

Announced on Jan. 22, the Samsung Galaxy S25 series includes the S25, S25 Plus and S25 Ultra — all of which are eligible for preorder deals.

Get the S25 deals

Get up to $1,250 off the S25 line via incentives and competitive trade-in values as Samsung targets existing Samsung users open to upgrading and iPhone users willing to switch.

Both Samsung direct and Best Buy are offering deals on the new S25 phones, which compete with the current iPhone deals running at wireless carriers that deliver up to $1,000 in bill credits.

Amazon is also running its own S25 promo, with a $100 Amazon gift card included with the new models.

Samsung is leaning hard into the phones’ capabilities with Galaxy AI to take on Apple Intelligence. A Snapdragon 8 Elite Mobile powers the S25, S25 Plus and S25 Ultra, and the line officially launches on February 7, 2025.

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