The familiar Apple ID is getting rebranded
Starting in the fall of 2024 with iOS 18, macOS Sequoia, and more, Apple is rebranding Apple ID to “Apple Account” across all of its services.
“With the releases of iOS 18, iPadOS 18, macOS Sequoia, and watchOS 11, Apple ID is renamed to Apple Account for a consistent sign-in experience across Apple services and devices, and relies on a user’s existing credentials,” the company said.
Apple ID has been such a familiar part of using the Apple ecosystem for so long, that the branding is not often thought about. That Apple ID branding is such an integral part of everything to do with Apple now that it’s hard to definitively say when it began.
Even then, that service was free so there was no registering of credit cards with it, and consequently less need for security. Then the iTunes Music Store came along in 2003, and now the sign in was more often, more formally, called Apple ID.
So, whether “Apple ID” has been used for 24 years or merely 21, Apple ID has been part of being an Apple user for decades. And, now, it’s changing.
