MacBook Pro, one of Apple’s main Mac lines
For Q3 2024, Apple saw Mac sales drop significantly year over year, by far the worst figure for the top five computer manufacturers.
Following the 2024 second quarter where it just barely managed to increase Mac sales compared to the same time in 2023, Apple’s Q3 has a seen a significant drop. Quarter to quarter, Apple actually saw a rise with having shipped 5.1 million Macs in Q3 compared to 2.32 million in Q2.
However, according to Canalys, in Q3 2023, Apple had shipped 6.1 million Macs. Consequently, comparing figures year over year, Apple was down 17.5% in Q3 2024.
That translates into a loss of market share as well. In Q3 2023, Apple had a 9.5% share of the PC market, but in the latest figures it’s down to 7.7%.
This puts Apple at the bottom of the top five vendors worldwide. Lenovo came top with an annual growth of 2.8% and shipments of approximately 16.5 million units.
Apple comes in last in the top five PC vendors (Source: Canalys)
HP was second on 0.4% growth and 13.6 million units shipped, while fourth-place Dell was the only other manufacturer to see a decline. Its shipping of 9.8 million PCs was a year over year decline of 4%.
While it sold fewer than the other PC makers, and only a fraction more than Apple, Asus increased its growth by 15.8%. That meant 5.5 million computers sold, and a market share that went from 7.3% to 8.3% year over year.
Apple’s 17.5% decline comes despite the company not releasing any new Macs during Q3 in either 2023 or 2024. As it did for Q4 2023, it is now expected to release new models at the end of October 2024.
