Unlike the iPhone 11, which costs $50 less than the iPhone XR did when it launched, the iPhone 12 Pro and 12 Pro Max aren't cheaper. They have the same premium prices introduced with the iPhone X.
The iPhone 11 Pro starts at $999 and the 11 Pro Max at $1,099 for 64GB of storage; $1,149 and $1,249 for 256GB of storage; and $1,349 and $1,449 for 512GB of storage.
I'm less bothered by these prices — monthly installment plans help split up the cost — and more by the fact the base storage is still 64GB. A $1,000+ "pro" iPhone shouldn't have the same amount of base storage as a $700 iPhone 11.
Samsung's Galaxy Note 10, which starts at $949, comes with four times the storage as an entry-level iPhone 11 Pro. This isn't cool, Apple. If you're getting an iPhone 11 Pro or 11 Pro Max, I recommend ignoring the 64GB and getting at least 256GB. You can thank me later when you're not frantically deleting apps and photos because you're running low on storage.